Research on US waterpipe café websites found that 22 percent promoted the mildness of the product using words like “all-natural” and “pure,” and 16 percent stated or implied it is safer than cigarettes. FDA has already sent warning letters to tobacco manufacturers for using “additive-free” and “natural” on packaging, treating them as unsubstantiated modified-risk claims.…

In short: Most e-cig link building underperforms for a reason that has nothing to do with the links. Authority pointed at a site with no landing pages, no age gate, thin category structure, and duplicated product copy has nowhere to go. Fix the foundation, then build links to specific pages that can actually rank. The…